Sometimes Hope Needs a Lift
The MLS had a new trophy they needed to get across the country. Deb had a sweet VW minivan and needed someone to mother.
The TV series played during the MLS Championship and was part of a massive road that followed Deb, an overly passionate and self-proclaimed “#1 soccer mom” played by Mo Collins whose past credits include Mad TV and The 40-Year-Old Virgin. Deb and several leading MLS players get into all sorts of crazy predicaments while taking the new MLS Cup trophy to the Championship game in Los Angeles in Deb’s Volkswagen Routan Minivan.
While it’s perhaps not surprising to use a soccer platform to sell minivans, the somewhat mocking portrayal of soccer moms raised a few eyebrows. They are the target audience, after all.
The Minivan team stopped in 5 major cities to attend MLS games, organize public “pick-up games”, give out Deb tshirts, and take people for a spin in the sexy new Routan.